How to Create a GOOD Brand
What will you learn?
Brand awareness and categories
Branding
Visual identity
Packaging design
Copywriting
Brand promotion and presentation
Benefits
Having gained new knowledge, and with constant feedback, you will create a new, GOOD brand, which will have a consistent strategy, astonishing creative concept and an adaptability to various media and platforms. Most importantly, your brand will help build a better world, because it will be sustainable.
Is this course for me?
The How to Create a GOOD Brand course is ideal if you:
- want to learn to create inspiring brands with a purpose, that will improve the world
- work at an agency as a freelance creator, or are just getting ready to do so
- are a copywriter or graphic designer, and want to build a good and creative brand
Teachers
The course boasts of famous teachers, who are professionals in their field, from Lithuania and abroad. The Head of the course is the brand developer, strategist and educator, Clare McNally, winner of various advertising festivals and competitions.
Clare McNally
Creativity in advertising | Creative Performance | How to Create a GOOD Brand
McNally Unlimited | Creative Director & Copywriter
Clare McNally, the head of How to Create a GOOD Brand course, works with talented creatives to create fun, flexible and long-lasting branding platforms.
In 2013, Martynas’ international career started at the advertising agency BBDO in Kyiv, where he became Head of the Design Department. He later moved...
Aurimas’ CV includes over 15 years of creative experience at Milk, McCann and Clinic212, as well as the design and advertising awards he has...
Justina is a strategist at the specialist branding agency FOLK. From brands to packaging, experiences to integrated platforms, and from B2B to self-initiated projects,...
Marcos is the Creative Director at the London-based agency AMVBBDO, which was recognised as the most creative agency in the world in 2021. He...
Rimantas Stanevičius
Creativity in advertising | Creative Performance | How to Create a GOOD Brand | Brand manager
Milk | Creative Director
The Psychology and Communication graduate Rimantas is probably the most experienced advertising creator in Lithuania. Under his leadership, Milk was repeatedly awarded the title...
In Jonas’ own words, the professional qualities listed below are fairly standard, ego-stroking traits that should sell him as a competent teacher. These are...
Mantas Velykis
Creativity in advertising | Digital advertising | How to Create a GOOD Brand
LRT | On Air Promotion Director
Mantas launched his career with what were probably the first social network profiles for Lithuanian brands. Later, he started creating campaigns that crossed the...
Augustinas completed his Graphic Design studies at the Vilnius Academy of Arts. Later, he founded the branding design studio Andstudio together with his partner.
Gabija has spent most of her career working with packaging as a member of various design teams. She is consistent and diligent, demanding the...
Above all else, Nick regards himself as a writer – his other achievements come later. He is the founder of That Explains Things, a...
For almost two decades, Olivia Sprinkel has been working between London and New York, where she advises the world’s leading companies on sustainability and...
Reviews
We are just as proud of our alumni, whom we call Atomics with a capital A. Whether they came to our school to gain more knowledge or to start a new stage in their career, they are now top-level professionals and our best business cards. Read reviews and learn more about the first-hand experience of studying the courses you find interesting.
Emilė Borisaitė
Deux Chaises Creative
This course was not only useful but also a fun challenge for me. I started it with a good understanding of brand strategy, but Clare’s lectures as well as those of the other teachers helped me to delve deeper into different concepts and gave me new tools, which I’ve already had the opportunity to use in my personal and professional projects. It was very interesting to create by looking specifically through the prism of a GOOD brand: from brand story to copywriting or innovative and sustainable packaging alternatives. For both those who have never created a brand before and those who have already experienced the creative process – this course will give inspiration, understanding of market trends or will even help to develop a new brand!
Indrė Kochanauskaitė
Inspiring and engaging – that is what this course was for me. Interesting, high-quality and relevant theory was combined with a hands-on practical part, during which excellent professionals in their respective fields shared their experience. It was a great opportunity not only to create, but also to get answers to questions that arise when working with real clients. Special compliments to the course leader Clare McNally, who not only teaches the theory brilliantly, but is also fantastically inspiring! Even if you come up with 50 ideas and you feel that it’s all you can do, she will inspire you to come up with at least 10 more. These were intense months that strengthened the knowledge I already had and inspired me to create more and with more courage.
Kornelija Jurevičiūtė
For everyone, but certainly not for those who just want to listen passively. I have to admit, I didn’t expect that much work myself. Now you have lectures, and now, look, you’ve got an assignment to do and you’re spinning around like a bee. There were some stuck moments when you don’t know where to go next, then you call Clare, the course leader, who breaks the ice from your thoughts, leads you out of all the (not only comfort) zones and bang! A few hours later, you have 3 pages of ideas on where to go next. It wasn’t easy, but it was a good, very good process.
Toma Kanytė
This course was a memorable experience for me, with a comprehensive, enriching process, lots of interesting insights and a quality outcome. It gives more than you can take: branding that critically touches all aspects in a way that brings different lessons, benefits and value to everyone. Practical knowledge, real-life examples and discussions with professionals in the field are what this course can really promise. The whole path is not easy, it requires commitment and active participation, but the end result and the lessons learnt during the process are even more rewarding.
Jurgita Koženiauskaitė
Nord Security | Animator
When I started this course, I already knew that I wouldn’t take a vacation, I would have to spend time trying myself in different areas. But this course still exceeded the limits of my knowledge. However, the challenge was much greater than I expected. The whole course was like a fun roller coaster with sudden creative ups and downs, but all the course teachers were very supportive and helped me not to stop with their professional advice. Clare, the head of course, always found time to advise on a strategic issue, participate in product name brainstorming, copy review and corrections before presentations. As animator, I broadened my horizons about brands quite a bit, and that alone was worth it.
How to Create a GOOD Brand
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