How to Create a GOOD Brand
What will you learn?
Brand awareness and categories
Brand promotion and presentation
Having gained new knowledge, and with constant feedback, you will create a new, GOOD brand, which will have a consistent strategy, astonishing creative concept and an adaptability to various media and platforms. Most importantly, your brand will help build a better world, because it will be sustainable.
Is this course for me?
The How to Create a GOOD Brand course is ideal if you:
- want to learn to create inspiring brands with a purpose, that will improve the world
- work at an agency as a freelance creator, or are just getting ready to do so
- are a copywriter or graphic designer, and want to build a good and creative brand
The course boasts of famous teachers, who are professionals in their field, from Lithuania and abroad. The Head of the course is the brand developer, strategist and educator, Clare McNally, winner of various advertising festivals and competitions.
Creativity in advertising | Creative Performance | How to Create a GOOD Brand
McNally Unlimited | Creative Director & Copywriter
Clare McNally, the head of How to Create a GOOD Brand course, works with talented creatives to create fun, flexible and long-lasting branding platforms.
DADADA | Creative Director
In 2013, Martynas’ international career started at the advertising agency BBDO in Kyiv, where he became Head of the Design Department. He later moved...
Pencil & Lion | Creative Director
Aurimas’ CV includes over 15 years of creative experience at Milk, McCann and Clinic212, as well as the design and advertising awards he has...
FOLK | Brand Strategist
Justina is a strategist at the specialist branding agency FOLK. From brands to packaging, experiences to integrated platforms, and from B2B to self-initiated projects,...
Creative Leader & Social Entrepreneur
Marcos is the Creative Director at the London-based agency AMVBBDO, which was recognised as the most creative agency in the world in 2021. He...
Creativity in advertising | Creative Performance | How to Create a GOOD Brand | Brand manager
Milk | Creative Director
The Psychology and Communication graduate Rimantas is probably the most experienced advertising creator in Lithuania. Under his leadership, Milk was repeatedly awarded the title...
Critical | Design Strategist
In Jonas’ own words, the professional qualities listed below are fairly standard, ego-stroking traits that should sell him as a competent teacher. These are...
Creativity in advertising | Digital advertising | How to Create a GOOD Brand
LRT | On Air Promotion Director
Mantas launched his career with what were probably the first social network profiles for Lithuanian brands. Later, he started creating campaigns that crossed the...
Andstudio | Partner
Augustinas completed his Graphic Design studies at the Vilnius Academy of Arts. Later, he founded the branding design studio Andstudio together with his partner.
Great & Golden | Design Manager
Gabija has spent most of her career working with packaging as a member of various design teams. She is consistent and diligent, demanding the...
Imagine | Partner & Creative Director
Aistė is a partner, creative director and design strategist at branding studio Imagine. Its main aim is to help brands translate their strategies into...
We are just as proud of our alumni, whom we call Atomics with a capital A. Whether they came to our school to gain more knowledge or to start a new stage in their career, they are now top-level professionals and our best business cards. Read reviews and learn more about the first-hand experience of studying the courses you find interesting.
Inspiring and engaging – that is what this course was for me. Interesting, high-quality and relevant theory was combined with a hands-on practical part, during which excellent professionals in their respective fields shared their experience. It was a great opportunity not only to create, but also to get answers to questions that arise when working with real clients. Special compliments to the course leader Clare McNally, who not only teaches the theory brilliantly, but is also fantastically inspiring! Even if you come up with 50 ideas and you feel that it’s all you can do, she will inspire you to come up with at least 10 more. These were intense months that strengthened the knowledge I already had and inspired me to create more and with more courage.
For everyone, but certainly not for those who just want to listen passively. I have to admit, I didn’t expect that much work myself. Now you have lectures, and now, look, you’ve got an assignment to do and you’re spinning around like a bee. There were some stuck moments when you don’t know where to go next, then you call Clare, the course leader, who breaks the ice from your thoughts, leads you out of all the (not only comfort) zones and bang! A few hours later, you have 3 pages of ideas on where to go next. It wasn’t easy, but it was a good, very good process.
This course was a memorable experience for me, with a comprehensive, enriching process, lots of interesting insights and a quality outcome. It gives more than you can take: branding that critically touches all aspects in a way that brings different lessons, benefits and value to everyone. Practical knowledge, real-life examples and discussions with professionals in the field are what this course can really promise. The whole path is not easy, it requires commitment and active participation, but the end result and the lessons learnt during the process are even more rewarding.
When I started this course, I already knew that I wouldn’t take a vacation, I would have to spend time trying myself in different areas. But this course still exceeded the limits of my knowledge. However, the challenge was much greater than I expected. The whole course was like a fun roller coaster with sudden creative ups and downs, but all the course teachers were very supportive and helped me not to stop with their professional advice. Clare, the head of course, always found time to advise on a strategic issue, participate in product name brainstorming, copy review and corrections before presentations. As animator, I broadened my horizons about brands quite a bit, and that alone was worth it.
Gabrielė Ugnė Petrauskaitė
How to Create a GOOD Brand is a complex, consistent process, where theoretical knowledge obtained outside the textbook is immediately applied in practice. Professional and inspiring teachers have been sharing their insights and experiences through a continuous, lively discussion. I would liken the full-course trip to an expedition, the intensity of which exceeds the limits of your comfort, it is a bit uncomfortable, you get lost, and the weather conditions are not always favorable. However, by not losing sight of the goal and walking with experienced guides, you will unconsciously reach your summit, which redeems everything.
Pencil & Lion
This course was like a festive binge for me. The more you put on the table, the more it jams. It’s bad, but you’re still stuck because you’ve awakened a masochistic, self-improvement-hungry demon somewhere inside you. I signed up for Atomic Garden as soon as I decided to return to Lithuania after several years of working abroad, hoping to gain self-confidence in a new phase. But the course pushed me out of my comfort zone even more than I expected. There were days when I doubted my abilities and even my professional direction. There were weeks when it seemed impossible to juggle so many branding components and get everything done on time. There were four months when, even at night, topics were running through my mind that I never thought I would be interested in: for example, the biodiversity of sea grasses. But relief came. Somewhere at the last presentation, when the results of intensive work turned into a finished project that you could put on Kickstarter. And after a couple of months after the course, you notice how you start telling your friends “that would be a good title for a product”, suddenly they recommend you to write texts in English (although you are a visual person anyway), and after half-jokingly offering to contribute to the development of sustainable packaging, you start and do it. And you realize that you know and can do much more now than it seemed at the beginning of the course, and everything is a little less scary.
How to Create a GOOD Brand
Learn from someone else’s mistakes and master the art of managing your brand so well that it speaks for itself.
Fill in the gaps in your knowledge of creativity in design and analytical processes, learn to communicate with creative and number-crunching teams & artificial intelligence, and become a universal employee.
Creativity in advertising
Learn to ask the right questions, make bold decisions and create advertising that captures the hearts of award committees and consumers.
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Gedimino pr. 27, Vilnius
Head of the School
Head of Communication