John’s latest book Greener Marketing came out in August 2020 and was shortlisted for the Business Book Awards. John’s previous book BETTER (2018) was about the wellbeing revolution and human friendly business. John is also author of Made With (2013), Co-opportunity (2010), the award winning Green Marketing Manifesto (2007) and three other books. His first book The New Marketing Manifesto (1999) was named one of The 10 Best Business Books of 1999 by Books Online.
John started his communications strategy career at JWT and then BMP-DDB where he won the IPA Effectiveness Grand Prix. He went on to become co-founder and head of strategy at the values-led London creative hot shop St Luke’s. Since then John has advised clients on brands, marketing, behaviour change, strategy and innovation. John’s clients have included AQUIS, the BBC, Cafe Direct, Carlsberg, Cisco, the Co-operative Bank, Daylesford, Ecotricity, Ernst & Young, Freshfields, The Guardian, Heidrick & Struggles, HSBC, IBM, IKEA, ING, innocent, LEGO, Lloyd’s of London, Microsoft, Ministry of Sound, Nando’s, Natura Cosmetics, O2, Orange, Pictet, Philips, the Royal Mail, Samsung, Sony, Tech Nation, Unilever, Vaisala, Wärtsilä and the UK and Swedish governments.
John teaches in these courses:
Build a solid product management foundation - from indicating a problem and determining opportunity size to conceiving, developing, testing, and scaling a solution.
Fill in the gaps in your knowledge of creativity in design and analytical processes, learn to communicate with creative and number-crunching teams & artificial intelligence, and become a universal employee.
Give your brand a Digital advertising strategy that will stand out from the crowd and create tangible results.
Creativity in advertising
Learn to ask the right questions, make bold decisions and create advertising that captures the hearts of award committees and consumers.
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