Pleo | Brand Marketing Manager
Rūta has experienced the marketing world in all its glory: from producing TV clips in Lithuania, to working at the McCann London agency for regional MasterCard advertising campaigns. She currently leads the creative team at the Danish startup Pleo, where she is growing their in-house brand studio.
Having moved from managing multimillion B2C advertising budgets to creating hyper-authentic DIY content, from planning campaigns two years ahead to a right here and right now build-the-plane-as-we-fly mentality, Rūta shares her insights on creating a vision for success and establishing clear metrics to measure it.
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Gedimino pr. 27, Vilnius