Dr. Eleonora Šeimienė

Human Behavior Lab | CEO

An expert in consumer behavior and market research, Eleonora is a social sciences PhD and a pioneer of neuromarketing in Lithuania. With over 18 years of experience in market research, she began her career at TNS Gallup, later worked at Kantar, and led the KOG Institute.

Currently, Eleonora is the founder and head of HUBEL, a new market research and marketing consultancy agency. She focuses on how psychology and behavioral science can fundamentally reshape marketing strategies. She believes that the key to successful marketing lies in understanding and analyzing human behavior and needs. Her mission is to help businesses and brands turn research insights into actionable and easily implementable strategies.

Dr. teaches in these courses:

Practical Marketing

Grasp the intricacies of market trends and customer actions by putting theoretical insights into practice in actual scenarios.

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