The school of advertising & marketing

The Atomic Garden is a first-class ticket to the advertising industry. When I had already made the decision to study here, I decided to take part in one of the school’s creative sessions. Winning a scholarship unexpectedly brought about even more motivation. I was familiar with the world of advertising in the past, so I believed it would be a quick refresher. I’m happy I was wrong. The Creativity in Advertising course, where the cutting-edge industry knowledge and creative subtleties are shared by teachers of international level, will instill a sense of responsibility and discipline and most likely will guarantee you a job in advertising.

How to Create a GOOD Brand is a complex, consistent process, where theoretical knowledge obtained outside the textbook is immediately applied in practice. Professional and inspiring teachers have been sharing their insights and experiences through a continuous, lively discussion. I would liken the full-course trip to an expedition, the intensity of which exceeds the limits of your comfort, it is a bit uncomfortable, you get lost, and the weather conditions are not always favorable. However, by not losing sight of the goal and walking with experienced guides, you will unconsciously reach your summit, which redeems everything.

At this school, you receive not just knowledge but also motivation from your peers. The classes aren’t a rigid framework: you engage as much as you desire and as much as piques your interest. Ultimately, everything hinges on the level of effort and dedication you invest. It’s wonderful to have ample freedom, with no repercussions for incomplete assignments, and the staff here are consistently eager to assist. I appreciate that!

Creativity in Advertising is an ideal course for people who have a need to express their creativity, but don’t feel that they are artists. It took me a while to recognise this specific need myself, but I am very happy to have discovered it. During the course I learned to be creative on demand, which is the most powerful tool in any creative work. You don’t need to rely on inspiration alone. Instead, I can rely on myself because I know the necessary techniques. This is an essential part of my daily work at Milk advertising agency, where, thanks to The Atomic Garden course, I work as a copywriter

When I started this course, I already knew that I wouldn’t take a vacation, I would have to spend time trying myself in different areas. But this course still exceeded the limits of my knowledge. However, the challenge was much greater than I expected. The whole course was like a fun roller coaster with sudden creative ups and downs, but all the course teachers were very supportive and helped me not to stop with their professional advice. Clare, the head of course, always found time to advise on a strategic issue, participate in product name brainstorming, copy review and corrections before presentations. As animator, I broadened my horizons about brands quite a bit, and that alone was worth it.

For everyone, but certainly not for those who just want to listen passively. I have to admit, I didn’t expect that much work myself. Now you have lectures, and now, look, you’ve got an assignment to do and you’re spinning around like a bee. There were some stuck moments when you don’t know where to go next, then you call Clare, the course leader, who breaks the ice from your thoughts, leads you out of all the (not only comfort) zones and bang! A few hours later, you have 3 pages of ideas on where to go next. It wasn’t easy, but it was a good, very good process.

I had long been dreaming of working in advertising, but I was lost, distracted and wandering around in circles. The Atomic Garden fundamentally changed the course of my life by helping me harness my scattered creativity, introducing me to the colourful world of advertising and giving me the opportunity to learn from the coolest teachers. In addition, my dream came true – after finishing the Creativity in Advertising course, my teacher Rimantas Stanevičius invited me and my creative partner to join the creative team of Milk agency.

The experience and knowledge gained at The Atomic Garden school is unique and invaluable – it helps you not to get stuck in the creative process, to believe in yourself and to always find a way out. Being a creator is not easy, but I say THANK YOU for the opportunity to engage in it every morning.

During the course, we got a broad overview of the product manager role from a variety of experiences. The enthusiasm of the course leaders to share both their experience and to talk about their product and the problem it solves was particularly noticeable. What I liked most were the teachers who shared their personal, very specific experiences and product (failure) stories. All the presented theoretical material is well summarized and arranged in slides, which will be used and opened when I want to delve into one or another topic when a similar situation occurs in practice. Overall, the course was a good set, where the lessons flowed from each other. In summary, I would rate it as suitable for both those completely new to the product journey and a great refresher for those already experienced. The main takeaway I took away from the course is that the purpose of the product manager role is to identify the most important problems to be solved for your audience and to put together a winning strategy.

Since my school days, I have dreamed of establishing a community that would have a positive impact on the world around me. While working as a programmer in a product team, I saw that product managers are a part of the community that controls the levers of influence, which made me want to try this position myself. I was pleasantly surprised that I didn’t have to look far for opportunities, as The Atomic Garden was just recruiting for its first class of people who wanted to become Product Managers. What I expected from the course was a demystification of the producer role, heated discussions with teachers, and feedback-dominated mentoring. Expectations met. I know the difference between a Project and a Product Manager, I managed to pit teachers against each other, and I don’t even know where to put the amount of feedback I received from mentors and teachers. As someone with a fairly high quality standard, I was pleased with the competence of the teachers and the level of knowledge of their craft. The most important thing is that they did not lack empathy, which is especially important in the training of new knowledge and skills. During the course, we went through the product cycle, taking away 3 practical works that you can put in your portfolio. The teachers kept sharing different career stories with us. It was very useful in forming a multifaceted perspective of working in product companies.

After completing the Creativity in Advertising course, I began to work with in-house digital product teams, so my creative work started requiring a deeper understanding of numbers. Hence, the newly launched Creative Performance course immediately appeared on my must-do list. I really liked having more than one course leader, because we got twice as much insights and relevant information, applicable to digital creation, planning and analytics.

Creative Performance MyBee After completing the Creativity in Advertising course, I began to work with in-house digital product teams, so my creative work started requiring a deeper understanding of numbers. Hence, the newly launched Creative Performance course immediately appeared on my must-do list. I really liked having more than one course leader, because we got twice as much insights and relevant information, applicable to digital creation, planning and analytics. The most interesting aspects of the course for me were their flexibility and the students themselves. The backgrounds of all the participants were quite different, and it allowed me to look into a lot of areas that I wouldn’t have thought of myself. Although the sessions were held after work, motivation was constantly boosted by the lively nature of the classes, which were tailored to the real world issues and needs of the time. It is only because of this flexibility that I have unexpectedly found a new topic of interest, which will certainly be easier to delve into with my fresh knowledge and contacts.