The school of advertising and creativity

It was one of the most exciting rollercoasters of my life. From the Eureka moments when you create concepts that work, to the thought – What am I doing with my life? – when you’re stuck all day. Not to mention the fellow students and teachers who become your second family. It is very difficult to put all the wonderful adventures in a few sentences. I’ve increased my creativity by 200%. I’m tremendously happy about my studies. They gave me the basics of some areas and deepened my knowledge where I needed it. I apply this knowledge every day in my work and my life. Creativity and fun life go hand in hand.

For everyone, but certainly not for those who just want to listen passively. I have to admit, I didn’t expect that much work myself. Now you have lectures, and now, look, you’ve got an assignment to do and you’re spinning around like a bee. There were some stuck moments when you don’t know where to go next, then you call Clare, the course leader, who breaks the ice from your thoughts, leads you out of all the (not only comfort) zones and bang! A few hours later, you have 3 pages of ideas on where to go next. It wasn’t easy, but it was a good, very good process.

When I started this course, I already knew that I wouldn’t take a vacation, I would have to spend time trying myself in different areas. But this course still exceeded the limits of my knowledge. However, the challenge was much greater than I expected. The whole course was like a fun roller coaster with sudden creative ups and downs, but all the course teachers were very supportive and helped me not to stop with their professional advice. Clare, the head of course, always found time to advise on a strategic issue, participate in product name brainstorming, copy review and corrections before presentations. As animator, I broadened my horizons about brands quite a bit, and that alone was worth it.

It was a real school of contemporary life. As I hadn’t been involved in advertising before, this gave me a basic understanding of the threads that go into one or another type of advertising and the kind of material that can be produced from a single sentence of a task. Our brain is an unstoppable machine if you just let it work. I have seen it hundreds of times. You can generate lots of innovative ideas that change people’s perceptions of what has been normal for them. And this, strange as it may sound, can be achieved even through the most concise, one-word advertisement. All you need is the creativity to find it.

In short, the course gave me the courage and the understanding that I can try and make mistakes over and over again, but that it only makes me more creative and productive. Not just at work, but also in my life.

The Atomic Garden is a first-class ticket to the advertising industry. When I had already made the decision to study here, I decided to take part in one of the school’s creative sessions. Winning a scholarship unexpectedly brought about even more motivation. I was familiar with the world of advertising in the past, so I believed it would be a quick refresher. I’m happy I was wrong. The Creativity in Advertising course, where the cutting-edge industry knowledge and creative subtleties are shared by teachers of international level, will instill a sense of responsibility and discipline and most likely will guarantee you a job in advertising.

I am happy that we finally have a high-level Creative Performance course in Lithuania. Best of all, it was created by The Atomic Garden, which brought together the innovators of this new direction. At the moment, the market is witnessing the fusion of creativity and performance art, and brands that understand the necessity of this are several steps ahead of their competitors.

This course is very dynamic. It is a chance for participants with different objectives to learn and network. The strength of the course is undoubtedly the teachers, who share their experience, as they are the best experts in the market from the best agencies and companies in Lithuania and abroad. That says it all. The course is very flexible – you get what you take. Creative Performance is the future and this course is the best tool to get to grips with how to employ this trend to your personal or business benefit.

To be interesting and influential in the world of advertising, you have to learn that you’re not here for the sake of self-expression. During my time at The Atomic Garden Vilnius, I developed a sense of versatility and it was the best thing that could have happened.

After completing the Creativity in Advertising course, I began to work with in-house digital product teams, so my creative work started requiring a deeper understanding of numbers. Hence, the newly launched Creative Performance course immediately appeared on my must-do list. I really liked having more than one course leader, because we got twice as much insights and relevant information, applicable to digital creation, planning and analytics.

Creative Performance MyBee After completing the Creativity in Advertising course, I began to work with in-house digital product teams, so my creative work started requiring a deeper understanding of numbers. Hence, the newly launched Creative Performance course immediately appeared on my must-do list. I really liked having more than one course leader, because we got twice as much insights and relevant information, applicable to digital creation, planning and analytics. The most interesting aspects of the course for me were their flexibility and the students themselves. The backgrounds of all the participants were quite different, and it allowed me to look into a lot of areas that I wouldn’t have thought of myself. Although the sessions were held after work, motivation was constantly boosted by the lively nature of the classes, which were tailored to the real world issues and needs of the time. It is only because of this flexibility that I have unexpectedly found a new topic of interest, which will certainly be easier to delve into with my fresh knowledge and contacts.

I learned from those hubspot tutorials, Google garage courses and all that bored me. Probably because I was looking not only for knowledge, but also for inspiration. And from the first lesson at school, I immediately felt that passion. From advertising history to insights. From copywriting to research. And you learn all this from the pros of that field. The only disclaimer – it all depends on you. You will get as much work as you put in. And you will probably get a lot.

… when you see an elderly supermarket cleaner who seems to be typing something on her phone, but when you get closer you see that she’s just putting on a pair of rubber gloves, you stop for a moment and you realise the differences between generations, the influence of social networks, changing habits, addictions that can easily be transformed into a new advertisement, and then you remember what your teacher said: life comes first, so you stop, you put an idea somewhere in your head for the future, but what can you do when after this course your perception completely changes, so you work every moment, and your thoughts are just one long sentence, full of ideas and insights that never end…