Miglė Andrulonytė

A researcher who transferred her knowledge of anthropology to the business world, who is most interested in how modern people think and behave. With the same passion as anthropologists study social phenomena, Miglė dives into the world of brands in search of what lies behind people’s choices.
Her experience at Telia, Nord Security and Tele2 allows her to combine UX research, market analysis and a lot of experimentation to create insights that apply directly to the bottom line. Her work is a mixture of detective, strategist and human coding. Miglė’s aspiration to transform the research discipline not behind the scenes, but into a powerful tool without which no serious decision can be imagined – why settle for existing answers when you can discover new questions?