Aistė Stalmokaitė

Aistė’s work and interests have always revolved around the intersection of pop culture, creativity, and business. For the past seven years, she has been bringing all of this together at the Influenceriai.lt agency. She started her journey here as an assistant, later represented some of the biggest content creators in Lithuania and developed influencer marketing solutions for brands, and today she is one of the agency’s managers and partners.

Trying out different roles allowed Aistė to understand the influencer creative process, their needs, and the realities of their work up close. She also gained insight into how brands shape their strategies, what they value, where the boundaries lie, and where true creative freedom opens up. Now, leading a team, she combines both perspectives and helps brands and creators build campaigns that not only look good but also work.

Aistė has worked with various local and international brands and organizations (L’Oréal, Douglas, Lidl, Eurovaistinė, NATO, the Red Cross), and has looked for interesting influencer marketing solutions for everything from sunflower seeds to condom advertising.

She sees creativity in influencer marketing as a strategic tool that not only helps capture attention but also builds real connection. This is exactly what she talks about in her lessons: sharing practical experience, real examples, and the processes that help reveal how effective, creative, and audience-engaging content is truly born.