Creativity in advertising 2.0

In 2014, we introduced the Advertising Creativity course for the first time, based on the Madrid model: you spend the whole day learning, dissecting briefs, and over six months, you build a strong portfolio. Then you cross your fingers and start looking for work in agencies.

Times have changed, as have the school and the advertising industry, so even after a few years, the course couldn’t remain the same. This year, it’s been updated, expanded, and improved to meet today’s market needs. It will prepare you to work in agencies, companies with in-house creative teams, start-ups, or independently.

Duration: 6 months 3 times per week

Starts at: 2026-10-12

Location: Cyber City (Švitrigailos 34)

Format: Hybrid

Language: English (if we have foreign students)

Price: from 4750 EUR (PAY FOR THE COURSE IN INSTALLMENTS OVER 12 MONTHS)

Join

What will you learn?

Creativity techniques

Conceptual thinking

Copywriting

Art Direction

Integrated campaigns

Audio, photo and video manipulation

Art direction

Pitching

Craft

Photoshop

Photo, video, audio

Digital

AI

Teachers

All of our teachers are advertising professionals with many years of experience working for the best Lithuanian or foreign advertising agencies, or even managing these companies. You will learn from creative managers, copywriters, art managers, senior creatives and strategy managers. They will do their best to make you feel like you are all working together at the same agency.

Rimantas Stanevičius

Creativity in advertising 2.0 | Creative Performance | Brand manager #1

Milk | Creative Director

The Psychology and Communication graduate Rimantas is probably the most experienced advertising creator in Lithuania. Under his leadership, Milk was repeatedly awarded the title...

Ineta Kančauskaitė

Creativity in advertising 2.0

Surfshark | Art Director

After studying architecture, Ineta went abroad to gain experience in the field of art philosophy. She also acquired international work experience in the Scandinavian...

Tomas Bartninkas

Brand manager #1 | Creativity in advertising 2.0

TRUTH. | Strategist

Strategist (McCann > TRUTH.), Associate Professor (VU), Historian (Bumblauskas’ friend), Speaker (when invited), Adviser (when paid), Founder and Guide (Beer Library), Ham’s best friend...

Stefanija Jokštytė

Creativity in advertising 2.0 | Creative Performance

Meno komunikacija | Creative Director

Stefanija has been juggling words in the advertising business for over a decade now. She spent seven years at the Not Perfect | Y...

Mantas Velykis

Creativity in advertising 2.0

Havas Creative and SOMA agency | Creative Manager

He began his career by creating some of the first social media profiles for Lithuanian brands. Later, he started developing campaigns that pushed the...

Audrius Šėlsta

Creativity in advertising 2.0

Ogilvy Vilnius | Creative Director

Audrius became interested in the world of advertising after watching the film “€ 14.99” many years ago, as he was fascinated by the free...

Antonio Bechtle

Creativity in advertising 2.0

BM Boutique | Partner, Creative Director

Our Head of Creativity in Advertising course, Antonio took his first steps in the field of advertising as a copywriter at Leo Burnett Lima,...

Clare McNally

Creativity in advertising 2.0 | Creative Performance

McNally Unlimited | Creative Director & Copywriter

Clare McNally, the head of How to Create a GOOD Brand course, works with talented creatives to create fun, flexible and long-lasting branding platforms.

Evelina Vanagė

Creativity in advertising 2.0

Creative Copywriter

Evelina started her career path at The Atomic Garden creativity in the Advertising course. She joined Milk right away, before later settling at the...

Tomas Kauneckas

Creativity in advertising 2.0

Ciklopas | Photographer

Tomas is one of the most professional fashion and advertising photographers in Lithuania. He is the founder of Ciklopas, a photography studio and one...

Jonas Žaliūnas

Creativity in advertising 2.0

Scuare | Project manager

Jonas is currently working on advertising and music video projects in Lithuania. Previously lived and worked in Berlin, where he worked with the music...

Jonathan Howard

Creativity in advertising 2.0

Fun & Games | Director

Jonathan has spent several years successfully working at the strategic planning agencies Saatchi & Saatchi London and Abbott Mead Vickers BBDO.

Daiva Plauškaitė-Camacho Andrade

Creative Performance | Creativity in advertising 2.0

Mindshare | Brand Behavior Strategist

Daiva Plauškaitė-Camacho Andrade has extensive experience in the field of market research. For nearly seven years, she worked in the Strategy and Research department...

Marius Poškus

Creativity in advertising 2.0 | Creative Performance

Art Director

After graduating from his Graphic Design studies at the Vilnius Academy of Arts, Marius started his career as a graphic designer, then later entered...

Gabrielius Jucevičius

Creativity in advertising 2.0

Creative Director

Before turning to advertising, Gabrielius spent 10 years working at several radio stations as a DJ, music editor, news editor and programme director, as...

Edgaras Petrucionis

Creativity in advertising 2.0

BRUGA | Director of Brand

Head of the BURGA brand and a strategic expert with international experience in the advertising industry. With a career spanning over 15 years, he...

Tomas Sakro

Creativity in advertising 2.0

SAKRO | Manager, Visual Solutions and AI Specialist

Ugnius Mikšta

Creativity in advertising 2.0

Truth. | Creative Manager

Ugnius began his advertising career working on smaller BTL advertising projects and events, which, after a few years, started to feel limiting. Driven by...

Arnas Zdanovičius

Creativity in advertising 2.0

Havas Creative | Creative

After finishing his political science studies, Arnas decided to pursue advertising, realizing that solving people’s problems was more interesting when spending corporate money rather...

Marius Mozūraitis

Creativity in advertising 2.0

Synthesis Consulting Group | Brand strategist

Marius – a strategist raised in creativity. From radio and cultural journalism to creative work at agencies like TBWA and DDB, and later leading...

Aurimas Lileikas

Creativity in advertising 2.0

New! | Executive Director

Aurimas – possibly the only real tornado in Lithuania. He’s been spinning in the advertising world for 17 years now, so if anyone knows...

Aistė Stalmokaitė

Creativity in advertising 2.0

influenceriai.lt | COO & Partner

Aistė’s work and interests have always revolved around the intersection of pop culture, creativity, and business. For the past seven years, she has been...

Mykolas Saulytis

Creativity in advertising 2.0

Freelance | Designer

In 2015, he graduated from Vilnius College of Design, so technically Mykolas can be called a graphic designer with over 10 years of experience....

Jonas Trukanas

Creative Performance | Creativity in advertising 2.0

Director

Jonas studied Film Directing at Farnham University for the Creative Arts in the United Kingdom.

Saulius Balčiūnas

VIDEO production | Creativity in advertising 2.0

Filmmaker

Saulius is an Apple-certified video professional. He started actively filming while still at school, and now boasts of many years of experience working on...

Benefits

Fixed-team projects are becoming increasingly rare, and sometimes you are your own team. That’s why the new course is more individualized, giving you the chance to work with different people on various tasks. The course will prepare you to work in agencies, companies with in-house creative teams, start-ups, independently, or as content creators.

STRUCTURE

The course is organized into three main modules: Strategy, Creativity, and Execution. Each module is made up of its core components.

STRATEGY

Positioning
The brief and briefing methods
Research and insights
Communication trends

CREATIVITY

Creativity
Insights and concepts
AI tools
Creative techniques
Copywriting
Formats and channels
Spontaneous creativity
Social media
Content creation
Promo vs. brand image
Activations vs. integrations
Pitching

EXECUTION

Art direction
Typography
Key visuals and reproduction
Visual hierarchy
AI visual and video tools
Online tools
DIY photography
Photography for large campaigns
DIY video
Video for large campaigns
Sound in advertising
Idea execution
Cost expectations vs. reality

PRACTICAL EXPERIENCE

Knowledge gained in the course will be reinforced through hands-on practice:

Three off-site creative sessions, similar to “Creative Brief Contest” or “Young Lions,” but closer to home—and all included!
Three visits to agencies or companies
One month of creative practice

INTERNSHIP

At the end of the course, the school will help secure a one-month internship at an agency, studio, or start-up. Graduates will receive a diploma, and the top performers will also receive a recommendation.

Get detailed course programme!

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Is this course for me?

Yes, if you:

dream of becoming a creative, copywriter or art director;
are looking for a real opportunity to enter an advertising agency;
Want to unleash your creativity and use it both in life and in your professional activities;
want to improve your creative advertising skills.

PAY FOR THE COURSE IN INSTALLMENTS OVER 12 MONTHS

Are you currently working and want to take this course? We have great news: enjoy FREE installment payments over 12 months! You can select this option at checkout by choosing the PAY NOW option (pay with ESTO).