Creativity in advertising

I trained at The Atomic Garden because I thought that later on, like on Mad Men, I would have a secretary and wearing a suit, with a cocktail in my hand, I would be explaining to clients what women want.

During the course, I realised that this is pure nonsense. It’s a good thing that my teachers and my creative partner helped me to notice these things when I was 22 and not much later in life.

Creativity in Advertising is an ideal course for people who have a need to express their creativity, but don’t feel that they are artists. It took me a while to recognise this specific need myself, but I am very happy to have discovered it. During the course I learned to be creative on demand, which is the most powerful tool in any creative work. You don’t need to rely on inspiration alone. Instead, I can rely on myself because I know the necessary techniques. This is an essential part of my daily work at Milk advertising agency, where, thanks to The Atomic Garden course, I work as a copywriter

The Atomic Garden is a first-class ticket to the advertising industry. When I had already made the decision to study here, I decided to take part in one of the school’s creative sessions. Winning a scholarship unexpectedly brought about even more motivation. I was familiar with the world of advertising in the past, so I believed it would be a quick refresher. I’m happy I was wrong. The Creativity in Advertising course, where the cutting-edge industry knowledge and creative subtleties are shared by teachers of international level, will instill a sense of responsibility and discipline and most likely will guarantee you a job in advertising.

It was one of the most exciting rollercoasters of my life. From the Eureka moments when you create concepts that work, to the thought – What am I doing with my life? – when you’re stuck all day. Not to mention the fellow students and teachers who become your second family. It is very difficult to put all the wonderful adventures in a few sentences. I’ve increased my creativity by 200%. I’m tremendously happy about my studies. They gave me the basics of some areas and deepened my knowledge where I needed it. I apply this knowledge every day in my work and my life. Creativity and fun life go hand in hand.

I would like to say that I discovered this school unexpectedly, however, it would be more accurate to say that it was the school that discovered me. The Atomic Garden is an entirely unique phase in my life, which has thrown me onto the merry-go-round of the advertising market.

During my studies, I met my teacher Arnas Aukštikalnis, who invited me to become the art director at DDB Vilnius, and just a few months after graduation, having gained the knowledge from The Atomic Garden, I won Lithuania’s Young Cannes Lions competition and went to Cannes to compete among the world’s best young talents. I came back ranked in Top 9 and very eager to catch my own lion in advertising.

My experience in Lithuania helped me to enrol in the Master’s programme at the Miami Ad School, where I am gaining international experience and striving for new achievements.

I can only say one word about The Atomic Garden Vilnius – amazing! To be honest, when I decided to come to this school, I did not expect to learn that much. My main goal here was to get to know people in the industry. I had a strong opinion that creativity cannot be learned, because it is either given to you or it is not. But, oh man, I was wrong. There are layers of strategies, inner things, concepts and techniques that lead you to creating good advertising. Not only did I meet really interesting teachers and students, but I also experienced the most interesting lectures. All of my expectations were exceeded. What is more, I got my dream job at one of the best advertising agencies in Lithuania.

It was a real school of contemporary life. As I hadn’t been involved in advertising before, this gave me a basic understanding of the threads that go into one or another type of advertising and the kind of material that can be produced from a single sentence of a task. Our brain is an unstoppable machine if you just let it work. I have seen it hundreds of times. You can generate lots of innovative ideas that change people’s perceptions of what has been normal for them. And this, strange as it may sound, can be achieved even through the most concise, one-word advertisement. All you need is the creativity to find it.

In short, the course gave me the courage and the understanding that I can try and make mistakes over and over again, but that it only makes me more creative and productive. Not just at work, but also in my life.

I had long been dreaming of working in advertising, but I was lost, distracted and wandering around in circles. The Atomic Garden fundamentally changed the course of my life by helping me harness my scattered creativity, introducing me to the colourful world of advertising and giving me the opportunity to learn from the coolest teachers. In addition, my dream came true – after finishing the Creativity in Advertising course, my teacher Rimantas Stanevičius invited me and my creative partner to join the creative team of Milk agency.

The experience and knowledge gained at The Atomic Garden school is unique and invaluable – it helps you not to get stuck in the creative process, to believe in yourself and to always find a way out. Being a creator is not easy, but I say THANK YOU for the opportunity to engage in it every morning.

I hesitated long and hard about joining The Atomic Garden, and had a lot of doubts about whether the school would meet my expectations. Now I can safely say that it was more than worth it. I met many professionals of this market and learned more in six months than others do in four years of university. And, of course, I got the job I wanted and loved. What more could you ask for?

… when you see an elderly supermarket cleaner who seems to be typing something on her phone, but when you get closer you see that she’s just putting on a pair of rubber gloves, you stop for a moment and you realise the differences between generations, the influence of social networks, changing habits, addictions that can easily be transformed into a new advertisement, and then you remember what your teacher said: life comes first, so you stop, you put an idea somewhere in your head for the future, but what can you do when after this course your perception completely changes, so you work every moment, and your thoughts are just one long sentence, full of ideas and insights that never end…

When you come to the Creativity in Advertising course, you turn into a weird person (if you weren’t already): you turn off your adblocker, wait for adverts while watching TV and startle your friends by speaking non-stop about the best campaigns.

The Atomic Garden Vilnius is a school that introduced me to the world of advertising and made me think differently. Here I have gained knowledge that I cannot find in any book, explained in such a broad way. The atmosphere here was motivating and encouraging to learn. Here I learned to tame my creativity, so that it’s not just one-off flashes of ideas. I was also surprised to discover how widespread the Atomic community is – practically everywhere in the advertising field I find people who have studied or teach at the school. It’s great to see that if you don’t let go of your passion, the advertising industry is waiting for you.

To be interesting and influential in the world of advertising, you have to learn that you’re not here for the sake of self-expression. During my time at The Atomic Garden Vilnius, I developed a sense of versatility and it was the best thing that could have happened.