Aurimas Lileikas

Aurimas – possibly the only real tornado in Lithuania. He’s been spinning in the advertising world for 17 years now, so if anyone knows how to keep the momentum going and not burn out when faced with obstacles, it’s him. What does Aurimas know that others don’t? A lot!

Having started his career at the advertising agency Lukrecija BBDO, he’s been stirring the creative waters for over 10 years with New! Creative Agency. He’s the kind of person who can tell you what it took to make us remember why we are free with Neužmirštuolė (the Forget-Me-Not campaign); how important it is to love your couch, the lake, and Thursdays with Utenos beer; how CULT began to compete with Red Bull; how to win a Teleloto million with talking lottery balls or a LIDL pitch; how to bring Teleduetas to the M.A.M.A. stage, and how Tele2 managed to own the title of most effective campaigns for several years in a row.

He knows exactly how much effort and money every project costs. In his daily work, he must evaluate whether ambitions match resources — and how to bend those resources to his advantage.

How do you balance creativity with financial spreadsheets? Ask Aurimas — he’s the Executive Director of New!