Gintarė Surgutanovienė

Gintarė has been working in social media advertising since the days when businesses were still trying to figure out what social media was actually for. Over the past 10+ years, she has worked with brands including Tele2, Vinted, Swedbank, IKEA, and many others—developing social media strategies, building teams, and continuously searching for the answer to the same question: how do you create work that is not only visually appealing but also delivers results?

Today, Gintarė leads the Creative Performance practice. In her team, creativity meets media and data—and that’s where things get interesting. They create, test, make mistakes, learn, improve, and then test again.

Having taught for more than seven years, Gintarė brings real client challenges, experiments, successes, and even the campaigns that completely missed the mark to the Creative Performance course.

She doesn’t mention it very often anymore, but Gintarė originally studied Political Science, where she learned that there is no single absolute truth. There are hypotheses, context, data, and testing. Then you look at the results to see what actually works.