Creative Performance
What will you learn?
Research and strategies
AI tools and creative techniques
Basics of art direction and copywriting
Data and analytics
Creative performance tactics
Benefits and structure
Upon completing the course, you will have identified and filled in the gaps in your knowledge of the creative and analytical processes of advertising and will become a specialist who can help the creative and number-crunching teams communicate with each other and knows how to work with AI.
Furthermore, you will strengthen your career position, so you can choose if you want to work in Lithuania or abroad. You will be sought after to become a Creative, Digital Creative, New Media Creative, Product Lead, Brand Manager, Account Manager, Chief Revenue Officer or a Head of Growth.
Is this course for me?
The Creative Performance course is ideal if you:
- work on advertisements as a copywriter, designer or art director
- analyse data and plan advertising in traditional media, Facebook or Google
- want to learn more about the possibilities of AI;
- work in the management of a project or brand, or as a marketing manager
- learned some things on your own and now want to systemise your knowledge and apply it in practice
Teachers
Advertising and data experts and members of the startup community who helped to design this course.
Artūras has many years of experience in marketing, including developing and implementing brand strategies offline and online.
How is Family Guy made? This simple question is what prompted Džiugas Skrupskelis to choose the creative path. At the age of 14, he’d...
Arnas is a Product Manager at Vinted, one of the most successful startups in the country. His driving forces are monetisation, strategy and growth.
Daiva Plauškaitė-Camacho Andrade
Ogilvy Vilnius | Head of Strategy and Research Department
Daiva Plauškaitė-Camacho Andrade has many years of experience in the field of market research. A few years ago, Daiva joined the Strategy and Research...
The Marketing Manager at the leading digital security company Surfshark, which made it to the top three companies in its product category on a...
Lukas works as a Product Manager at Vinted, where he strives to understand what does great shipping experience for users means and how to...
After gaining many years of experience in website development, digital advertising agencies and digital advertising technology companies, Audrius now represents Google as the Export...
Rimantas Stanevičius
Creativity in advertising | Creative Performance | Brand manager
Milk | Creative Director
The Psychology and Communication graduate Rimantas is probably the most experienced advertising creator in Lithuania. Under his leadership, Milk was repeatedly awarded the title...
Arnas Aukštikalnis
Creativity in advertising | Creative Performance
Nord Security | Creative Director
Arnas started his career in advertising in 2009 at “Cannes Lions”. Although he visited the festival as a journalist, Arnas soon decided to dive...
Jūratė got acquainted with digital marketing more than 7 years ago. It all began with managing social media pages, creating viral content, buying advertising...
Rimvydė has been working in the field of media planning for more than 8 years. Having started her career by planning online campaigns, she...
Justinas has over 10 years of international experience in various marketing strategy, innovation, business development and digital advertising roles at top tier agencies across...
Freelance visual designer with 15+ years of advertising experience. Together with his colleague Vytis, he has been expanding his and others’ horizons for some...
Freelance visual designer with 15+ years of advertising experience. Together with his colleague Rapolas, he has been expanding his and others’ horizons for some...
Mantas is the head of the performance advertising team at Media House agency. Douglas, Audimas, Telia, LIDL are just a few of the well-known...
Reviews
We are just as proud of our alumni, whom we call Atomics with a capital A. Whether they came to our school to gain more knowledge or to start a new stage in their career, they are now top-level professionals and our best business cards. Read reviews and learn more about the first-hand experience of studying the courses you find interesting.
Beatričė Surgela
MyBee
After completing the Creativity in Advertising course, I began to work with in-house digital product teams, so my creative work started requiring a deeper understanding of numbers. Hence, the newly launched Creative Performance course immediately appeared on my must-do list. I really liked having more than one course leader, because we got twice as much insights and relevant information, applicable to digital creation, planning and analytics.
Creative Performance MyBee After completing the Creativity in Advertising course, I began to work with in-house digital product teams, so my creative work started requiring a deeper understanding of numbers. Hence, the newly launched Creative Performance course immediately appeared on my must-do list. I really liked having more than one course leader, because we got twice as much insights and relevant information, applicable to digital creation, planning and analytics. The most interesting aspects of the course for me were their flexibility and the students themselves. The backgrounds of all the participants were quite different, and it allowed me to look into a lot of areas that I wouldn’t have thought of myself. Although the sessions were held after work, motivation was constantly boosted by the lively nature of the classes, which were tailored to the real world issues and needs of the time. It is only because of this flexibility that I have unexpectedly found a new topic of interest, which will certainly be easier to delve into with my fresh knowledge and contacts.
Mantas Ribelis
CarVertical
I am happy that we finally have a high-level Creative Performance course in Lithuania. Best of all, it was created by The Atomic Garden, which brought together the innovators of this new direction. At the moment, the market is witnessing the fusion of creativity and performance art, and brands that understand the necessity of this are several steps ahead of their competitors.
This course is very dynamic. It is a chance for participants with different objectives to learn and network. The strength of the course is undoubtedly the teachers, who share their experience, as they are the best experts in the market from the best agencies and companies in Lithuania and abroad. That says it all. The course is very flexible – you get what you take. Creative Performance is the future and this course is the best tool to get to grips with how to employ this trend to your personal or business benefit.
Edgaras Stefanovičius
Kilo Health
I learned from those hubspot tutorials, Google garage courses and all that bored me. Probably because I was looking not only for knowledge, but also for inspiration. And from the first lesson at school, I immediately felt that passion. From advertising history to insights. From copywriting to research. And you learn all this from the pros of that field. The only disclaimer – it all depends on you. You will get as much work as you put in. And you will probably get a lot.
Creative Performance
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Aivaras
Head of the School
Sandra
Community Leader
Paulius
Head of Communication