Creative Performance
What will you learn?
Research and strategies
Insights
Copywriting
Static & Video Content Creation
Media Channels & Metrics
Testing & Optimization
AI
Working with a Real Client & Real Budget
Teachers
The course will be taught by experienced industry practitioners who work in this field every day. Instead of one “right” creative performance formula, you’ll learn from different specialists’ perspectives, approaches, tools, and systems.
The course is led by entrepreneur Darius Bagdžiūnas, joined by Gintarė Surgutanovienė, Partner and Creative Performance Team Lead at SuperYOU.
Darius is a prominent figure in the industry. In 1998, together with his partners, he founded the digital solutions agency Gaumina, which remained the...
Gintarė has been working in social media advertising since the days when businesses were still trying to figure out what social media was actually...
Artūras has many years of experience in marketing, including developing and implementing brand strategies offline and online.
Daiva Plauškaitė-Camacho Andrade
Creative Performance | Creativity in advertising 2.0
Mindshare | Brand Behavior Strategist
Daiva Plauškaitė-Camacho Andrade has extensive experience in the field of market research. For nearly seven years, she worked in the Strategy and Research department...
Rimantas Stanevičius
Creativity in advertising 2.0 | Creative Performance | Brand manager #1
Milk | Creative Director
The Psychology and Communication graduate Rimantas is probably the most experienced advertising creator in Lithuania. Under his leadership, Milk was repeatedly awarded the title...
A digital advertising specialist and founder of Three Chapter Media, with experience working with brands like Douglas, Telia, LIDL, and Porsche.
After graduating from his Graphic Design studies at the Vilnius Academy of Arts, Marius started his career as a graphic designer, then later entered...
Stefanija Jokštytė
Creativity in advertising 2.0 | Creative Performance
Meno komunikacija | Creative Director
Stefanija has been juggling words in the advertising business for over a decade now. She spent seven years at the Not Perfect | Y...
Jonas studied Film Directing at Farnham University for the Creative Arts in the United Kingdom.
Laura has been contributing to the creative development of various Kilo™ products in the RND and Growth departments since 2021. She focuses on and...
Kamile is a certified specialist in Google Ads, Google Analytics and Facebook tools. She is also one of the few selected candidates who participated...
Jonas has been working in film and advertising production for over 10 years. He studied his craft in London and Saint Petersburg. Currently, Jonas...
Ramūnas’ fast track into the world of advertising began after winning a creative session at The Atomic Garden and successfully completing CREATIVITY IN ADVERTISING...
“Brainstorms, new product ideas, and Excel spreadsheets” — that’s how Agnė would briefly describe herself. She is currently working as a Product Manager at...
Lina has worked with video content throughout her career – from concept to final editing. She gained her most extensive YouTube experience at Bored...
Saulius is an Apple-certified video professional. He started actively filming while still at school, and now boasts of many years of experience working on...
Benefits and structure
In the updated 2026 course, you’ll learn creative performance as one integrated system — from understanding people and the market to insights, hypotheses, creative, media, testing, and the next iteration. You’ll learn how to combine old-school advertising, strategy, and design principles with today’s creative performance practice: platforms, algorithms, AI, and the changing nature of consumer attention.
After the course, you’ll be able to independently research the market, uncover insights, develop a strategy, create concepts, plan media, manage production, launch campaigns, evaluate progress, and optimize your actions.
The course will culminate in a hands-on project with a real client and a real budget, helping you put everything you’ve learned into practice.
Get detailed course programme!
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Is this course for me?
The course is for those who feel that understanding just one side of marketing is no longer enough — for those who want to see how strategy, creative, media, and data come together; how to turn an idea into a testable hypothesis; and how to use results to understand not only what worked, but why it worked and what to do next.
The Creative Performance course is suitable for individuals who:
- have a dull product that needs to be marketed effectively in a competitive market;
- need to establish communication strategies from the ground up;
- must oversee the entire process of strategy, creation, production, media and optimization.
- find themselves having to generate insights, messages, scenarios or ideas when their team falls short;
- aspire to function like an orchestra as an individual;
- are interested in utilising artificial intelligence (AI);
- come from a management background: whether as project managers, brand managers or marketing managers;
- have self-studied and now wish to organise their knowledge and apply it practically.
PAY FOR THE COURSE IN INSTALLMENTS OVER 12 MONTHS
Are you currently working and want to take this course? We have great news: enjoy FREE installment payments over 12 months! You can select this option at checkout by choosing the PAY NOW option (pay with ESTO).
Reviews
We are just as proud of our alumni, whom we call Atomics with a capital A. Whether they came to our school to gain more knowledge or to start a new stage in their career, they are now top-level professionals and our best business cards. Read reviews and learn more about the first-hand experience of studying the courses you find interesting.
Mantas Kvietkauskas
Investuok Lietuvoje
I am pleased that I opted for this course. Over the span of three months, I received a substantial blend of theoretical knowledge and practical experience across various domains, ranging from performance advertising testing strategies to leveraging AI in creative processes. Each subject was delivered in a focused and comprehensive manner by instructors from leading Lithuanian advertising firms and organizations, who enriched the theoretical framework with their practical expertise. The practical assignments after each topic segment reinforced the knowledge gained, providing those who engaged with their brands a solid groundwork for an integrated advertising campaign post-course. This course is ideal both as an introduction for individuals embarking on their careers and as an enhancement of skills for those already experienced in advertising creation, digital communication, and related areas.
Greta Jonikaitė
morning!
At this school, you receive not just knowledge but also motivation from your peers. The classes aren’t a rigid framework: you engage as much as you desire and as much as piques your interest. Ultimately, everything hinges on the level of effort and dedication you invest. It’s wonderful to have ample freedom, with no repercussions for incomplete assignments, and the staff here are consistently eager to assist. I appreciate that!
Edgaras Stefanovičius
ZEDGE
I learned from those hubspot tutorials, Google garage courses and all that bored me. Probably because I was looking not only for knowledge, but also for inspiration. And from the first lesson at school, I immediately felt that passion. From advertising history to insights. From copywriting to research. And you learn all this from the pros of that field. The only disclaimer – it all depends on you. You will get as much work as you put in. And you will probably get a lot.
Creative Performance
Frequently Asked Questions
Related courses
Creativity in advertising 2.0
2026-10-12
Learn to ask the right questions, make bold decisions and create advertising that captures the hearts of award committees and consumers.
Become atomic
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