Jurgita Balčiūnienė

An expert in product development and sales strategies with more than 20 years of experience in international marketing and sales projects, she has helped create successful products for brands such as “Universal Global” (“Minions”, “Trolls”), “National Geographic”, “Beatos Virtuvė”, and “Kakė Makė”, among many others. She specializes not only in creating new products, but also in developing sales strategies that turn ideas into real commercial propositions.

In 2024, Jurgita also founded “Power2Brands”, whose mission is to help both local and international brands unlock their full potential in these dynamic markets.

Jurgita’s lectures are not only theoretical, but also rich in practical examples from real projects she has implemented together with some of the world’s most renowned companies. Jurgita’s credo: when you sell a dream to a client, not a product, success is guaranteed!