Laurynas Vaitkus

Laurynas works between marketing, creativity and data. Today he is building MyMatrix. It helps people find what they really want to do and get their first paying customers. He believes this question will matter more and more as AI does more of the work. He also helps agencies and founders with growth strategy.

He has spent over 10 years building products and doing marketing. He was the Chief Creative Officer at an affiliate agency and helped grow Exerta.ai (formerly ReEngage) from 0 to a profitable business.

For Laurynas, research starts with one simple question. Who is this ad for? When you know the person, how they talk and what they really need, it is much easier to choose the angle, the creative, the media and the tests. In the course he shows how to find this person in comments, reviews, competitor ads and conversations, and how AI can help.