Creating GOOD Brands with Clare McNally
How to create a GOOD brand? The head of the course Clare McNally is always generous with advice.
- Give your creativity purpose!
Good brands give your creativity and problem solving talent a real purpose. You can save our planet, help people and make a better society.
- Find a good gap.
Good is no longer ‘blue ocean’. You’ll need a clear and unique positioning that has purpose, stands out and inspires and directs your creativity. Market research and fresh thinking are key!
- Good has gone mainstream.
Even Burger King has a plant-based Whopper! But, there are still loads of super interesting categories to make great brands for like coffee fire logs, lab grown fish or potato milk.
- Use good language!
Good brands must use clear language that communicates creatively with zero greenwashing! You can even get fined for greenwashing now, so be good!
- Good quote:
“Dear fellow creatives. We can do so much more than sell stuff. We must use our gifts to create a better world for our children and future generations.”
— Mark Woerde / Founder letsheal.org
Those commencing a three-month program in March will learn to create a brand that’s good for our planet, people and society with a unique positioning and brand copywriting and art direction that work in harmony on all platforms.
The course is well-balanced for copywriters and art directors, but it is also perfect for anyone who wants to create future solutions today. Learn more here.
Creating a brand that is good for our planet, people, and society and stands out with a unique positioning and brand copywriting and art direction is the main task during our 3-month course. But before we start, let’s find the answer to the more important question: why? To help with this, we are inviting you […]
After the great success of the Creative Express: Vilnius 700 event, we’re joining The Rising Stars education programme by the Art Directors Club of Europe. The Rising Stars programme seeks to raise the quality of European creative communication by pushing the potential of the community – at all career levels – through partnerships with leading […]
In 1323 the Grand Duke of Lithuania Gediminas wrote a letter inviting craftsmen, merchants, knights and farmers from the Western countries to come to Lithuania. The name of Vilnius was mentioned for the first time ever, and therefore the date of this letter is considered to be the birthday of Vilnius. The 11th edition of […]
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