Creating GOOD Brands with Clare McNally
How to create a GOOD brand? The head of the course Clare McNally is always generous with advice.
- Give your creativity purpose!
Good brands give your creativity and problem solving talent a real purpose. You can save our planet, help people and make a better society.
- Find a good gap.
Good is no longer ‘blue ocean’. You’ll need a clear and unique positioning that has purpose, stands out and inspires and directs your creativity. Market research and fresh thinking are key!
- Good has gone mainstream.
Even Burger King has a plant-based Whopper! But, there are still loads of super interesting categories to make great brands for like coffee fire logs, lab grown fish or potato milk.
- Use good language!
Good brands must use clear language that communicates creatively with zero greenwashing! You can even get fined for greenwashing now, so be good!
- Good quote:
“Dear fellow creatives. We can do so much more than sell stuff. We must use our gifts to create a better world for our children and future generations.”
— Mark Woerde / Founder letsheal.org
Those commencing a three-month program in March will learn to create a brand that’s good for our planet, people and society with a unique positioning and brand copywriting and art direction that work in harmony on all platforms.
The course is well-balanced for copywriters and art directors, but it is also perfect for anyone who wants to create future solutions today. Learn more here.
Creativity skills can be acquired. However, honing them requires daily practice. Here are some great tips from David Reid Anderson, head of our Creativity 4 Innovation course. Gain confidence in creative techniques and use it for developing your business. A two-month venture starts on April 20th.
New course! Creative 4 Innovation is a great opportunity to extend your mental understanding of imaginative thought, become comfortable with the various forms of creativity instruments available and learn how to use it to solve emerging business challenges and create modern solutions aka innovations. Led by higher educational expert David Reid Anderson from Britain, this […]
Heading up the GOOD brand development course is Clare McNally, a widely accomplished copywriter. She’s always eager to provide priceless advice on how you can craft content for brands – don’t miss out. The three-month program for copywriters, art directors, and brand builders starts on March 6th. 1. There are many moving parts to a […]
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Head of the School
Head of Communication