Creating GOOD Brands with Clare McNally

How to create a GOOD brand? The head of the course Clare McNally is always generous with advice.

  1. Give your creativity purpose!

Good brands give your creativity and problem solving talent a real purpose. You can save our planet, help people and make a better society.

  1. Find a good gap.

Good is no longer ‘blue ocean’. You’ll need a clear and unique positioning that has purpose, stands out and inspires and directs your creativity. Market research and fresh thinking are key!

  1. Good has gone mainstream.

Even Burger King has a plant-based Whopper! But, there are still loads of super interesting categories to make great brands for like coffee fire logs, lab grown fish or potato milk.

  1. Use good language!

Good brands must use clear language that communicates creatively with zero greenwashing! You can even get fined for greenwashing now, so be good!

  1. Good quote:

“Dear fellow creatives. We can do so much more than sell stuff. We must use our gifts to create a better world for our children and future generations.”

— Mark Woerde / Founder letsheal.org

Those commencing a three-month program in March will learn to create a brand that’s good for our planet, people and society with a unique positioning and brand copywriting and art direction that work in harmony on all platforms.

The course is well-balanced for copywriters and art directors, but it is also perfect for anyone who wants to create future solutions today. Learn more here.

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