Creating GOOD Brands with Clare McNally
How to create a GOOD brand? The head of the course Clare McNally is always generous with advice.
- Give your creativity purpose!
Good brands give your creativity and problem solving talent a real purpose. You can save our planet, help people and make a better society.
- Find a good gap.
Good is no longer ‘blue ocean’. You’ll need a clear and unique positioning that has purpose, stands out and inspires and directs your creativity. Market research and fresh thinking are key!
- Good has gone mainstream.
Even Burger King has a plant-based Whopper! But, there are still loads of super interesting categories to make great brands for like coffee fire logs, lab grown fish or potato milk.
- Use good language!
Good brands must use clear language that communicates creatively with zero greenwashing! You can even get fined for greenwashing now, so be good!
- Good quote:
“Dear fellow creatives. We can do so much more than sell stuff. We must use our gifts to create a better world for our children and future generations.”
— Mark Woerde / Founder letsheal.org
Those commencing a three-month program in March will learn to create a brand that’s good for our planet, people and society with a unique positioning and brand copywriting and art direction that work in harmony on all platforms.
The course is well-balanced for copywriters and art directors, but it is also perfect for anyone who wants to create future solutions today. Learn more here.
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