GERŲ prekės ženklų kūrimas su Clare McNally

Kaip sukurti GERĄ brandą? Kurso vadovė Clare McNally negaili gerų patarimų. Pateikiame angliškai, nes ir mokslų didžioji dalis vyksta būtent šia kalba.

1. Give your creativity purpose!

Good brands give your creativity and problem solving talent a real purpose. You can save our planet, help people and make a better society.

2. Find a good gap.

Good is no longer ‘blue ocean’. You’ll need a clear and unique positioning that has purpose, stands out and inspires and directs your creativity. Market research and fresh thinking are key!

3. Good has gone mainstream.

Even Burger King has a plant-based Whopper! But, there are still loads of super interesting categories to make great brands for like coffee fire logs, lab grown fish or potato milk.

4. Use good language!

Good brands must use clear language that communicates creatively with zero greenwashing! You can even get fined for greenwashing now, so be good!

5. Good quote:

“Dear fellow creatives. We can do so much more than sell stuff. We must use our gifts to create a better world for our children and future generations.”

— Mark Woerde / Founder letsheal.org

Dar daugiau jų gaus tie, kurie kovą pradės trijų mėnesių programą apie tvarius ir naudingus planetai, žmonėms bei visuomenei brandus.

Kursas subalansuotas copywriteriams ir meno vadovams, bet puikiai tiks visiems, kurie nori kurti ateities sprendimus šiandien. Daugiau sužinokite čia.