2023-09-05

Kicking off 10th year in a new home

The only school of advertising and creativity in the Baltic States, “The Atomic Garden”, welcomes the jubilee academic year in a new space. After nine years spent in the capital’s Gediminas Avenue, this autumn she will invite representatives of the marketing industry to gather knowledge in the Cyber City complex, which claims to become one of the main centers of the technology community in Vilnius.

“In recent years, we feel an increasing connection with the startup ecosystem. Taking into account its needs, we actively try to supplement the innovative environment with creativity. Therefore, moving even closer to the brightest minds of the country seems to be a very right and timely step”, said Aivaras Šičkus, director of The Atomic Garden.

The school, which is starting the fall semester today, will offer four 2-3 month training programs in the near future. It is true that there are no more places for the most popular courses “Brand Manager” and “Product management”.

Vacancies in the remaining two classes are also rapidly decreasing – the “Creative performance” course, created together with representatives of the startup community and combining creativity and analytics in marketing, will start on September 19, and the time-tested “Digital Advertising” program will be waiting for students on September 26. For the first time, the latter course will be held only remotely, so you can join it from any corner of the world.

There will also be changes in the atomic teachers’ room. Valdas Babravičius, head of digitization of Šiaulių bankas, will help brand managers to decipher such marketing concepts as OKR or KPI. Meanwhile, Vytis Gruzdys and Rapolas Vosylius, the founders of the A Eye – Image Synthesys Lab studio, joined the ranks of Creative Performance teachers. In the spring, AI operators organized three creative workshops at the school, which received great interest, during which they taught marketers how to employ rapidly developing AI tools. This module also complemented the course syllabus.

The school “The Atomic Garden”, which has been training advertising creative and marketing specialists since 2014, will offer more innovations this season. Various creative workshops and knowledge sessions, as well as other events relevant to the industry, will await those who want to improve or supplement their skills.

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