Atomics

I am pleased that I opted for this course. Over the span of three months, I received a substantial blend of theoretical knowledge and practical experience across various domains, ranging from performance advertising testing strategies to leveraging AI in creative processes. Each subject was delivered in a focused and comprehensive manner by instructors from leading Lithuanian advertising firms and organizations, who enriched the theoretical framework with their practical expertise. The practical assignments after each topic segment reinforced the knowledge gained, providing those who engaged with their brands a solid groundwork for an integrated advertising campaign post-course. This course is ideal both as an introduction for individuals embarking on their careers and as an enhancement of skills for those already experienced in advertising creation, digital communication, and related areas.

Despite the name, most courses available in the Lithuanian market still focus on the delivery aspect and cater primarily to Project or Backlog Managers, rather than true Product Managers. These were different—covering the entire range of Product Management activities from A to Z, with a strong emphasis on the most important aspect of Product Management – “Product Discovery.” Professional teachers + a well-balanced mix of theory and practice + curious and motivated participants = courses were useful not only for beginners, or those looking to start their careers in Product Management, but also those already working in the field and willing to learn some new stuff. Another advantage – it was a great place to meet professionals in the PM area and discuss your daily challenges.

At this school, you receive not just knowledge but also motivation from your peers. The classes aren’t a rigid framework: you engage as much as you desire and as much as piques your interest. Ultimately, everything hinges on the level of effort and dedication you invest. It’s wonderful to have ample freedom, with no repercussions for incomplete assignments, and the staff here are consistently eager to assist. I appreciate that!

For me, the course started at the same time with my new role as a Product Manager. This allowed me to put what I learned during the course into practice. The structure was well thought out, with an introduction and then delving into different areas. The teachers were experts in their respective fields, highly skilled and capable of adressing any queries, all the while making the 2-hour session seem like just 30 minutes. I also appreciated that the whole course was in English and all the course members made a great effort to maintain English communication throughout the course. Since everyone is eager to step into product management, the course is a great opportunity to connect with like-minded people and expand your professional network. The course provided a strong foundation for my future role. Now it’s on me to check back on the slides sometimes and remember all the strategies, dos and don’ts. In case you’re still hesitating, sign up now.

I learned from those hubspot tutorials, Google garage courses and all that bored me. Probably because I was looking not only for knowledge, but also for inspiration. And from the first lesson at school, I immediately felt that passion. From advertising history to insights. From copywriting to research. And you learn all this from the pros of that field. The only disclaimer – it all depends on you. You will get as much work as you put in. And you will probably get a lot.

Since my school days, I have dreamed of establishing a community that would have a positive impact on the world around me. While working as a programmer in a product team, I saw that product managers are a part of the community that controls the levers of influence, which made me want to try this position myself. I was pleasantly surprised that I didn’t have to look far for opportunities, as The Atomic Garden was just recruiting for its first class of people who wanted to become Product Managers. What I expected from the course was a demystification of the producer role, heated discussions with teachers, and feedback-dominated mentoring. Expectations met. I know the difference between a Project and a Product Manager, I managed to pit teachers against each other, and I don’t even know where to put the amount of feedback I received from mentors and teachers. As someone with a fairly high quality standard, I was pleased with the competence of the teachers and the level of knowledge of their craft. The most important thing is that they did not lack empathy, which is especially important in the training of new knowledge and skills. During the course, we went through the product cycle, taking away 3 practical works that you can put in your portfolio. The teachers kept sharing different career stories with us. It was very useful in forming a multifaceted perspective of working in product companies.

During the course, we got a broad overview of the product manager role from a variety of experiences. The enthusiasm of the course leaders to share both their experience and to talk about their product and the problem it solves was particularly noticeable. What I liked most were the teachers who shared their personal, very specific experiences and product (failure) stories. All the presented theoretical material is well summarized and arranged in slides, which will be used and opened when I want to delve into one or another topic when a similar situation occurs in practice. Overall, the course was a good set, where the lessons flowed from each other. In summary, I would rate it as suitable for both those completely new to the product journey and a great refresher for those already experienced. The main takeaway I took away from the course is that the purpose of the product manager role is to identify the most important problems to be solved for your audience and to put together a winning strategy.

This course was like a festive binge for me. The more you put on the table, the more it jams. It’s bad, but you’re still stuck because you’ve awakened a masochistic, self-improvement-hungry demon somewhere inside you. I signed up for Atomic Garden as soon as I decided to return to Lithuania after several years of working abroad, hoping to gain self-confidence in a new phase. But the course pushed me out of my comfort zone even more than I expected. There were days when I doubted my abilities and even my professional direction. There were weeks when it seemed impossible to juggle so many branding components and get everything done on time. There were four months when, even at night, topics were running through my mind that I never thought I would be interested in: for example, the biodiversity of sea grasses. But relief came. Somewhere at the last presentation, when the results of intensive work turned into a finished project that you could put on Kickstarter. And after a couple of months after the course, you notice how you start telling your friends “that would be a good title for a product”, suddenly they recommend you to write texts in English (although you are a visual person anyway), and after half-jokingly offering to contribute to the development of sustainable packaging, you start and do it. And you realize that you know and can do much more now than it seemed at the beginning of the course, and everything is a little less scary.

How to Create a GOOD Brand is a complex, consistent process, where theoretical knowledge obtained outside the textbook is immediately applied in practice. Professional and inspiring teachers have been sharing their insights and experiences through a continuous, lively discussion. I would liken the full-course trip to an expedition, the intensity of which exceeds the limits of your comfort, it is a bit uncomfortable, you get lost, and the weather conditions are not always favorable. However, by not losing sight of the goal and walking with experienced guides, you will unconsciously reach your summit, which redeems everything.

When I started this course, I already knew that I wouldn’t take a vacation, I would have to spend time trying myself in different areas. But this course still exceeded the limits of my knowledge. However, the challenge was much greater than I expected. The whole course was like a fun roller coaster with sudden creative ups and downs, but all the course teachers were very supportive and helped me not to stop with their professional advice. Clare, the head of course, always found time to advise on a strategic issue, participate in product name brainstorming, copy review and corrections before presentations. As animator, I broadened my horizons about brands quite a bit, and that alone was worth it.

I started training at The Atomic Garden Vilnius as soon as I returned to Lithuania after several years abroad. To be honest, at the time I had no idea of what I wanted to do here and in what field I wanted to work. Having worked in fashion and journalism before, the world of advertising seemed like the right fit for me, so I decided to give it a go. Apparently, my goal was to acquire the knowledge and skills necessary to work in an advertising agency. However, although I later realised that I was more suited to other activities, the knowledge and skills I acquired here are still vital in my daily work.

After spending some time at school, you realise that you know even less than ever. It makes you feel anxious that you weren’t previously interested in this horrible but wonderful thing called advertising. And then comes the real breakthrough. You become an avid reader, experiencer and listener of all things related to advertising. You become more open to life in general and, in the end, you start to create appalling, and maybe sometimes brilliant, advertisements yourself.

In your spare time from cooking edible masterpieces, partying, sleepless hours – expand the boundaries of chance and meet your future best friends, colleagues and ex-girlfriends. Naturally, you’ll also learn everything you need to know about advertising at the same time. And you will do it with the help of the best in the industry and with your ability to forget your ego.

This course was a memorable experience for me, with a comprehensive, enriching process, lots of interesting insights and a quality outcome. It gives more than you can take: branding that critically touches all aspects in a way that brings different lessons, benefits and value to everyone. Practical knowledge, real-life examples and discussions with professionals in the field are what this course can really promise. The whole path is not easy, it requires commitment and active participation, but the end result and the lessons learnt during the process are even more rewarding.

To be interesting and influential in the world of advertising, you have to learn that you’re not here for the sake of self-expression. During my time at The Atomic Garden Vilnius, I developed a sense of versatility and it was the best thing that could have happened.

When you come to the Creativity in Advertising course, you turn into a weird person (if you weren’t already): you turn off your adblocker, wait for adverts while watching TV and startle your friends by speaking non-stop about the best campaigns.

The Atomic Garden Vilnius is a school that introduced me to the world of advertising and made me think differently. Here I have gained knowledge that I cannot find in any book, explained in such a broad way. The atmosphere here was motivating and encouraging to learn. Here I learned to tame my creativity, so that it’s not just one-off flashes of ideas. I was also surprised to discover how widespread the Atomic community is – practically everywhere in the advertising field I find people who have studied or teach at the school. It’s great to see that if you don’t let go of your passion, the advertising industry is waiting for you.

I am happy that we finally have a high-level Creative Performance course in Lithuania. Best of all, it was created by The Atomic Garden, which brought together the innovators of this new direction. At the moment, the market is witnessing the fusion of creativity and performance art, and brands that understand the necessity of this are several steps ahead of their competitors.

This course is very dynamic. It is a chance for participants with different objectives to learn and network. The strength of the course is undoubtedly the teachers, who share their experience, as they are the best experts in the market from the best agencies and companies in Lithuania and abroad. That says it all. The course is very flexible – you get what you take. Creative Performance is the future and this course is the best tool to get to grips with how to employ this trend to your personal or business benefit.

For everyone, but certainly not for those who just want to listen passively. I have to admit, I didn’t expect that much work myself. Now you have lectures, and now, look, you’ve got an assignment to do and you’re spinning around like a bee. There were some stuck moments when you don’t know where to go next, then you call Clare, the course leader, who breaks the ice from your thoughts, leads you out of all the (not only comfort) zones and bang! A few hours later, you have 3 pages of ideas on where to go next. It wasn’t easy, but it was a good, very good process.

… when you see an elderly supermarket cleaner who seems to be typing something on her phone, but when you get closer you see that she’s just putting on a pair of rubber gloves, you stop for a moment and you realise the differences between generations, the influence of social networks, changing habits, addictions that can easily be transformed into a new advertisement, and then you remember what your teacher said: life comes first, so you stop, you put an idea somewhere in your head for the future, but what can you do when after this course your perception completely changes, so you work every moment, and your thoughts are just one long sentence, full of ideas and insights that never end…

I hesitated long and hard about joining The Atomic Garden, and had a lot of doubts about whether the school would meet my expectations. Now I can safely say that it was more than worth it. I met many professionals of this market and learned more in six months than others do in four years of university. And, of course, I got the job I wanted and loved. What more could you ask for?

I had long been dreaming of working in advertising, but I was lost, distracted and wandering around in circles. The Atomic Garden fundamentally changed the course of my life by helping me harness my scattered creativity, introducing me to the colourful world of advertising and giving me the opportunity to learn from the coolest teachers. In addition, my dream came true – after finishing the Creativity in Advertising course, my teacher Rimantas Stanevičius invited me and my creative partner to join the creative team of Milk agency.

The experience and knowledge gained at The Atomic Garden school is unique and invaluable – it helps you not to get stuck in the creative process, to believe in yourself and to always find a way out. Being a creator is not easy, but I say THANK YOU for the opportunity to engage in it every morning.

Inspiring and engaging – that is what this course was for me. Interesting, high-quality and relevant theory was combined with a hands-on practical part, during which excellent professionals in their respective fields shared their experience. It was a great opportunity not only to create, but also to get answers to questions that arise when working with real clients. Special compliments to the course leader Clare McNally, who not only teaches the theory brilliantly, but is also fantastically inspiring! Even if you come up with 50 ideas and you feel that it’s all you can do, she will inspire you to come up with at least 10 more. These were intense months that strengthened the knowledge I already had and inspired me to create more and with more courage.

It was a real school of contemporary life. As I hadn’t been involved in advertising before, this gave me a basic understanding of the threads that go into one or another type of advertising and the kind of material that can be produced from a single sentence of a task. Our brain is an unstoppable machine if you just let it work. I have seen it hundreds of times. You can generate lots of innovative ideas that change people’s perceptions of what has been normal for them. And this, strange as it may sound, can be achieved even through the most concise, one-word advertisement. All you need is the creativity to find it.

In short, the course gave me the courage and the understanding that I can try and make mistakes over and over again, but that it only makes me more creative and productive. Not just at work, but also in my life.

I can only say one word about The Atomic Garden Vilnius – amazing! To be honest, when I decided to come to this school, I did not expect to learn that much. My main goal here was to get to know people in the industry. I had a strong opinion that creativity cannot be learned, because it is either given to you or it is not. But, oh man, I was wrong. There are layers of strategies, inner things, concepts and techniques that lead you to creating good advertising. Not only did I meet really interesting teachers and students, but I also experienced the most interesting lectures. All of my expectations were exceeded. What is more, I got my dream job at one of the best advertising agencies in Lithuania.