Ieva Kriaučiūnienė

Ieva has been in the design field for nearly 20 years. Her journey began in creative agencies, where she spent 14 years honing her design skills, working with print, digital and video design, as well as creative concepts. When she discovered UX design, she realized it was her true passion. Since then, she has fully focused on product design, user experience, design processes, and strategy. Currently, Ieva leads the product design team at Surfshark. Her philosophy is simple – good design is not only aesthetic but also functional, creating a seamless user journey and a strong emotional connection with the brand.