Jūratė Strolaitė

Jūratė got acquainted with digital marketing more than 7 years ago. It all began with managing social media pages, creating viral content, buying advertising and optimizing sales tunnels. Little was known about conversion optimization and a/b testing at the time, so she deepened her knowledge with ConversionXL (now CXL), the best conversion optimization (CRO) course on the market at the time. Over time, CRO communities were created in which she had to actively participate, and Jūratė shared her experience while working with other companies.

She currently manages a team of 17 CRO specialists working on conversion optimization for more than 16 different digital applications at Kilo Health. She also works with CRO academies and has already trained more than 10 successful CRO talents in this way.