Creative Performance
What will you learn?
Research and strategies
AI tools and creative techniques
Basics of art direction and copywriting
Data and analytics
Creative performance tactics
Benefits and structure
In the initial stage of the course, you will be taught the procedures for a systematic advertising creation process. Instructors follow traditional methods rigorously – they are veterans from either an agency or client background. Moving on to the next phase, you will explore unconventional approaches to achieve similar outcomes with less effort. Here, instructors are dynamic members of Creative Performance teams in startups.
Upon completion of this course, you will possess skills to independently conduct market research, gather insights, develop strategies, create content, manage media placement and production processes, initiate communication campaigns, monitor progress and optimize actions accordingly.
Is this course for me?
The Creative Performance course is suitable for individuals who:
- have a dull product that needs to be marketed effectively in a competitive market;
- need to establish communication strategies from the ground up;
- must oversee the entire process of strategy, creation, production, media and optimization.
- find themselves having to generate insights, messages, scenarios or ideas when their team falls short;
- aspire to function like an orchestra as an individual;
- are interested in utilising artificial intelligence (AI);
- come from a management background: whether as project managers, brand managers or marketing managers;
- have self-studied and now wish to organise their knowledge and apply it practically.
Teachers
Advertising and data experts and members of the startup community who helped to design this course.
How is Family Guy made? This simple question is what prompted Džiugas Skrupskelis to choose the creative path. At the age of 14, he’d...
Artūras has many years of experience in marketing, including developing and implementing brand strategies offline and online.
Daiva Plauškaitė-Camacho Andrade
Ogilvy Vilnius | Head of Strategy and Research Department
Daiva Plauškaitė-Camacho Andrade has many years of experience in the field of market research. A few years ago, Daiva joined the Strategy and Research...
The Marketing Manager at the leading digital security company Surfshark, which made it to the top three companies in its product category on a...
Rimantas Stanevičius
Creativity in advertising | Creative Performance | Brand manager
Milk | Creative Director
The Psychology and Communication graduate Rimantas is probably the most experienced advertising creator in Lithuania. Under his leadership, Milk was repeatedly awarded the title...
Freelance visual designer with 15+ years of advertising experience. Together with his colleague Vytis, he has been expanding his and others’ horizons for some...
Freelance visual designer with 15+ years of advertising experience. Together with his colleague Rapolas, he has been expanding his and others’ horizons for some...
Mantas is the head of the performance advertising team at Media House agency. Douglas, Audimas, Telia, LIDL are just a few of the well-known...
After graduating from his Graphic Design studies at the Vilnius Academy of Arts, Marius started his career as a graphic designer, then later entered...
Stefanija Jokštytė
Creativity in advertising | Creative Performance
Meno komunikacija | Creative Director
Stefanija has been juggling words in the advertising business for over a decade now. She spent seven years at the Not Perfect | Y...
Jonas studied Film Directing at Farnham University for the Creative Arts in the United Kingdom.
Laura has been contributing to the creative development of various Kilo Health products in the RND and Growth departments since 2021. She focuses on...
Kamile is a certified specialist in Google Ads, Google Analytics and Facebook tools. She is also one of the few selected candidates who participated...
Jonas has been working in film and advertising production for more than 10 years. He studied his field in London and Saint Petersburg. He...
Ramūnas has been interested in business and advertising all his life. He implemented his first business idea at the age of seven – he...
Reviews
We are just as proud of our alumni, whom we call Atomics with a capital A. Whether they came to our school to gain more knowledge or to start a new stage in their career, they are now top-level professionals and our best business cards. Read reviews and learn more about the first-hand experience of studying the courses you find interesting.
Mantas Ribelis
CarVertical
I am happy that we finally have a high-level Creative Performance course in Lithuania. Best of all, it was created by The Atomic Garden, which brought together the innovators of this new direction. At the moment, the market is witnessing the fusion of creativity and performance art, and brands that understand the necessity of this are several steps ahead of their competitors.
This course is very dynamic. It is a chance for participants with different objectives to learn and network. The strength of the course is undoubtedly the teachers, who share their experience, as they are the best experts in the market from the best agencies and companies in Lithuania and abroad. That says it all. The course is very flexible – you get what you take. Creative Performance is the future and this course is the best tool to get to grips with how to employ this trend to your personal or business benefit.
Edgaras Stefanovičius
ZEDGE
I learned from those hubspot tutorials, Google garage courses and all that bored me. Probably because I was looking not only for knowledge, but also for inspiration. And from the first lesson at school, I immediately felt that passion. From advertising history to insights. From copywriting to research. And you learn all this from the pros of that field. The only disclaimer – it all depends on you. You will get as much work as you put in. And you will probably get a lot.
Greta Jonikaitė
morning!
At this school, you receive not just knowledge but also motivation from your peers. The classes aren’t a rigid framework: you engage as much as you desire and as much as piques your interest. Ultimately, everything hinges on the level of effort and dedication you invest. It’s wonderful to have ample freedom, with no repercussions for incomplete assignments, and the staff here are consistently eager to assist. I appreciate that!
Mantas Kvietkauskas
Investuok Lietuvoje
I am pleased that I opted for this course. Over the span of three months, I received a substantial blend of theoretical knowledge and practical experience across various domains, ranging from performance advertising testing strategies to leveraging AI in creative processes. Each subject was delivered in a focused and comprehensive manner by instructors from leading Lithuanian advertising firms and organizations, who enriched the theoretical framework with their practical expertise. The practical assignments after each topic segment reinforced the knowledge gained, providing those who engaged with their brands a solid groundwork for an integrated advertising campaign post-course. This course is ideal both as an introduction for individuals embarking on their careers and as an enhancement of skills for those already experienced in advertising creation, digital communication, and related areas.
Creative Performance
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