The school of advertising & marketing

I learned from those hubspot tutorials, Google garage courses and all that bored me. Probably because I was looking not only for knowledge, but also for inspiration. And from the first lesson at school, I immediately felt that passion. From advertising history to insights. From copywriting to research. And you learn all this from the pros of that field. The only disclaimer – it all depends on you. You will get as much work as you put in. And you will probably get a lot.

I trained at The Atomic Garden because I thought that later on, like on Mad Men, I would have a secretary and wearing a suit, with a cocktail in my hand, I would be explaining to clients what women want.

During the course, I realised that this is pure nonsense. It’s a good thing that my teachers and my creative partner helped me to notice these things when I was 22 and not much later in life.

… when you see an elderly supermarket cleaner who seems to be typing something on her phone, but when you get closer you see that she’s just putting on a pair of rubber gloves, you stop for a moment and you realise the differences between generations, the influence of social networks, changing habits, addictions that can easily be transformed into a new advertisement, and then you remember what your teacher said: life comes first, so you stop, you put an idea somewhere in your head for the future, but what can you do when after this course your perception completely changes, so you work every moment, and your thoughts are just one long sentence, full of ideas and insights that never end…

It was a real school of contemporary life. As I hadn’t been involved in advertising before, this gave me a basic understanding of the threads that go into one or another type of advertising and the kind of material that can be produced from a single sentence of a task. Our brain is an unstoppable machine if you just let it work. I have seen it hundreds of times. You can generate lots of innovative ideas that change people’s perceptions of what has been normal for them. And this, strange as it may sound, can be achieved even through the most concise, one-word advertisement. All you need is the creativity to find it.

In short, the course gave me the courage and the understanding that I can try and make mistakes over and over again, but that it only makes me more creative and productive. Not just at work, but also in my life.

For everyone, but certainly not for those who just want to listen passively. I have to admit, I didn’t expect that much work myself. Now you have lectures, and now, look, you’ve got an assignment to do and you’re spinning around like a bee. There were some stuck moments when you don’t know where to go next, then you call Clare, the course leader, who breaks the ice from your thoughts, leads you out of all the (not only comfort) zones and bang! A few hours later, you have 3 pages of ideas on where to go next. It wasn’t easy, but it was a good, very good process.

In your spare time from cooking edible masterpieces, partying, sleepless hours – expand the boundaries of chance and meet your future best friends, colleagues and ex-girlfriends. Naturally, you’ll also learn everything you need to know about advertising at the same time. And you will do it with the help of the best in the industry and with your ability to forget your ego.

After completing the Creativity in Advertising course, I began to work with in-house digital product teams, so my creative work started requiring a deeper understanding of numbers. Hence, the newly launched Creative Performance course immediately appeared on my must-do list. I really liked having more than one course leader, because we got twice as much insights and relevant information, applicable to digital creation, planning and analytics.

Creative Performance MyBee After completing the Creativity in Advertising course, I began to work with in-house digital product teams, so my creative work started requiring a deeper understanding of numbers. Hence, the newly launched Creative Performance course immediately appeared on my must-do list. I really liked having more than one course leader, because we got twice as much insights and relevant information, applicable to digital creation, planning and analytics. The most interesting aspects of the course for me were their flexibility and the students themselves. The backgrounds of all the participants were quite different, and it allowed me to look into a lot of areas that I wouldn’t have thought of myself. Although the sessions were held after work, motivation was constantly boosted by the lively nature of the classes, which were tailored to the real world issues and needs of the time. It is only because of this flexibility that I have unexpectedly found a new topic of interest, which will certainly be easier to delve into with my fresh knowledge and contacts.

After spending some time at school, you realise that you know even less than ever. It makes you feel anxious that you weren’t previously interested in this horrible but wonderful thing called advertising. And then comes the real breakthrough. You become an avid reader, experiencer and listener of all things related to advertising. You become more open to life in general and, in the end, you start to create appalling, and maybe sometimes brilliant, advertisements yourself.

This course was not only useful but also a fun challenge for me. I started it with a good understanding of brand strategy, but Clare’s lectures as well as those of the other teachers helped me to delve deeper into different concepts and gave me new tools, which I’ve already had the opportunity to use in my personal and professional projects. It was very interesting to create by looking specifically through the prism of a GOOD brand: from brand story to copywriting or innovative and sustainable packaging alternatives. For both those who have never created a brand before and those who have already experienced the creative process – this course will give inspiration, understanding of market trends or will even help to develop a new brand!

It was one of the most exciting rollercoasters of my life. From the Eureka moments when you create concepts that work, to the thought – What am I doing with my life? – when you’re stuck all day. Not to mention the fellow students and teachers who become your second family. It is very difficult to put all the wonderful adventures in a few sentences. I’ve increased my creativity by 200%. I’m tremendously happy about my studies. They gave me the basics of some areas and deepened my knowledge where I needed it. I apply this knowledge every day in my work and my life. Creativity and fun life go hand in hand.